ABOUT US
Mission Statement:
Our mission is to help you build your dream practice so you can save more lives and help more patients and gain peace of mind from cashflow predicatbility, patient feedback, workflow control, staff teamwork, and compliance.
The Affinity Billing Difference:
The difference between Affinity Billing and thousands of other practice management software and billing service companies, is workflow consistency and scalability. They are accomplished through sharing of the same processes and technology platform across all our clients and the entire Affinity Billing staff. Through the shared platform, Affinity Billing team becomes a virtual and scalable extension of your practice. It boosts your staff's productivity and gives you powerful control over your practice workflow and office productivity.

OUR CORE VALUES
YOUR SUCCESS = OUR SUCCESS
Your overall practice success is the ONLY measurement we use to quantify and qualify our success. Since we are paid by success fees we are not paid unless we help your practice thrive
WE LIVE WHAT WE PREACH
We are committed to our system to the level that we use only our system to manage our business. We use the same system we sell to schedule our appointments, document our conversations with clients, manage our workflows, and track our performance.
TEAMWORK IS THE FOUNDATION OF SUCCESS
We take teamwork to new heights by providing a window for complete transparency and accountability. We track our backlogs and we make them available for every user of our system to see.
WE LEARN FROM OUR CLIENTS
The shared knowledge base acts like a shared immune system among all of our providers against the payers. We solicit feedback, learn, and improve our skills, our processes, and our business technology.
OUR FAMILY WORKING FOR YOUR DREAM





YUVAL LIROV, PHD
President & CEO
EREZ LIROV
Co-Founder & CTO
REUVEN LIROV, MA
CMO
ROY LIROV, MD
Chief Medical Officer
KATHLEEN CASBARRO, CPC
Chief Operations Officer