Our family business is dedicated to your success. Meet the management team behind hundreds who work tirelessly to deliver only the best in Technology and Service.


Yuval has authored three books on using the Internet in healthcare and financial services. He was awarded five patents in artificial intelligence and computer security (17 total patents to his name). Yuval is a graduate of the Technion and Washington University in St. Louis.

President & CEO


As we continue to grow and expand so quickly, it is my job to ensure that each and every partnership, affiliate, client, and enterprise solution is clearly understood and executed. I've been blessed with the ability to travel a great deal to learn and speak at events around the country on topics like: Practice Growth, Coding/Billing, Compliance, and Work/Life Balance. We are a family company with family values and for that I am grateful. To your success!

Chief Growth Officer



It has been a pleasure and an honor to be a part of this family company for so many years. I take pride in the work we do for our clients, from the smallest clinics to the largest hospital networks. We are detail oriented when it comes to billing and I try to combine the ability to keep an eye on the larger picture while solving individual issues/challenges with practices day-to-day.

I look forward to serving you!

Senior VP of Billing Operations



Erez has been an entrepreneur and software technology inventor since his college days at Princeton University, from which he graduated with honors in 1999. Erez has co-founded five Billing Service and Practice Profitability companies,  specializing in physical therapy, chiropractic, mental health, and geriatrics. He was awarded a patent in data security domain.

Co-Founder & CTO


As a practicing surgeon, Roy Lirov, MD, has focused his life on patient care and maximizing positive patient outcomes. In joining the Affinity team, he is responsible for ensuring that our technology and services are all geared directly towards what matters most: maximizing patient time for clinicians. In a world where it seems EHR and technology has decreased patient face-time; Dr. Roy Lirov's mission is to combat this on behalf of all physicians of all specialties around the world.

Chief Medical Officer

Roy Lirov, MD


by New Jersey Department of Banking and Insurance

Practice Management Software, 

Workflow Management,

Billing, Patient Education, and EHR

© Affinity Billing

ClinicMind, Chiropractic Billing for Tampa Bay, Affinity Billing Tampa Bay Chiropractic Offices are trademarks of Affinity Billing, Inc.  Affinity Billing uses Vericle software for its operations. Vericle, Vericle Software, Vericle Billing, Vericle Practice Management and Billing, Practice On It Technologies, and POI Technologies are registered trademarks or trademarks of Vericle, Inc.  Genesis Chiropractic Software is a trademark of Billing Precision, LLC.  bestPT and bestPT EMR and Billing are trademarks of Billing Dynamix, LLC.